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About Etay
My story
Etay was born from my deep passion for creating delicious treats that not only delight the senses but also bring people together.
Growing up around the lively and vibrant markets of Morocco, my love for baking was nurtured in the heart of my family's kitchen. I spent countless hours watching my mother craft traditional Moroccan breads and pastries, each one bursting with flavor and history. Her culinary artistry and commitment to excellence ignited my own journey into the world of baking.
The name ''Etay'' is derived from the Moroccan appellation for Tea, a beloved tradition that symbolizes hospitality and warmth in Moroccan culture. Tea is more than just a drink; it's a cherished ritual, an offering of kindness, and a gesture of welcome in every home.
Etay is my way to celebrate Moroccan warmth, where food is a cultural connection, a taste of tradition and a hint of innovation.
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The Process
At Etay, we take pride in our meticulous, hands-on approach to baking. From carefully mixing each ingredient to the final touches, every step of our process is crafted by hand. We allow the dough ample time to rest, ensuring optimal digestion and enhancing the flavors. This commitment to craftsmanship guarantees that every product we deliver is not only the freshest but also embodies the highest standards of quality and care.
We are dedicated to using only the finest, unprocessed, and sustainably sourced ingredients. From rich organic butter to organic eggs and premium organic wheat flour, every component is selected with care to ensure unparalleled flavor and texture in every bite. This focus on quality allows us to create products that stand out for their authenticity and exceptional taste.